Deby Joevita

Deby Joevita is an accomplished professional in the field of User Experience (UX) Design, currently serving as the Vice President of User Experience Design at Alibaba Group's Lazada Group. Her LinkedIn username is debyjoevita.

Professional Background

Deby is known as an award-winning Experience Design expert.1 She describes herself as a "Designer by heart, Business by mind, and Creator by soul".1 Her expertise spans various areas of design, including UX design, visual design, interaction design, and more.

Leadership and Approach

As a UX leader, Deby is considered a "hybrid" or "unicorn" due to her ability to demonstrate self-awareness and comfort with ambiguity.3 She emphasizes the importance of inspiring design teams for rapid growth and advocates for a leadership style that goes beyond mere delegation.

Design Philosophy

Deby's approach to design focuses on creating competitive advantage through differentiation. She believes in:

1. Building unique value propositions
2. Focusing on long-term perspectives in UX design
3. Shaping customer behavior through design

She encourages professionals to find their passion within their field and develop expertise that sets them apart.1

Achievements and Recognition

Deby's work has been recognized for its quality and innovation. She has been described as a passionate designer whose work is "immaculate" and who consistently delivers beyond expectations, challenging and improving upon initial requirements.2 Her contributions have also been acknowledged in the International Design Awards.4

Thought Leadership

Deby actively shares her insights and knowledge through various platforms. She has written about topics such as:

• Designing for competitive advantage
• UX leadership
• Building meaningful products for growth-stage entrepreneurs
• Design impact strategies for the new era

Her approach emphasizes the importance of creating innovation, solving complex problems, and building meaningful experiences through design.5