Deborah Simmons

Deborah Simmons is a Strategic Insight Consultant and the Founder and Director of Camino Insight Ltd, a consultancy focused on consumer insights, particularly in areas such as user-centered design, qualitative research, and workspace design. She established the company in 2013 after a career in brand marketing, notably for music and lifestyle magazines.134

Professional Background

• Experience: Deborah has extensive experience in qualitative research and digital strategy. She has worked with various organizations to understand how different generations interpret their environments and make decisions.12
• Research Focus: Her current research interests include the relationship between architecture, productivity, and well-being. She aims to measure how architectural features impact individuals in workplace settings, promoting designs that enhance productivity and well-being.14
• Digital Nomad Movement: Deborah has spent significant time living as a digital nomad across multiple continents, conducting ethnographic studies on this lifestyle. Her work contributes to understanding remote work dynamics and the evolving needs of modern workplaces.12

Areas of Expertise

• User-Centered Design
• Qualitative Research
• Digital Strategy
• Remote Work Consultancy
• Brand Strategy

Deborah Simmons continues to engage with clients to translate research insights into actionable strategies, helping brands remain relevant in changing markets.23