Deborah Sanders

Deborah Sanders is the Chief Customer Officer at Avid Technology, a role she has held since November 2022. She previously served as Vice President of Global Customer Care at Avid, where she was responsible for developing the vision and strategy for customer service and support, focusing on enhancing customer experience and operational efficiency.23

Professional Background::

• Education: Deborah holds a degree in Chemical Engineering from The University of Texas at Austin.1
• Previous Roles: Before joining Avid, she held leadership positions at companies such as Calix and Johnson Controls, where she gained extensive experience in technology services and customer support.4

In her current role, Sanders is focused on driving digital transformation within Avid and fostering a customer-centric culture across the organization. Her leadership aims to modernize service delivery and enhance overall customer satisfaction.32