Deborah Neff

Deborah Neff is an experienced marketing executive who currently serves as the Vice President of Product & Marketing at Starbucks Canada.14 She joined Starbucks in February 2023, bringing with her a wealth of experience in the marketing and retail sectors.45

Career Highlights

Starbucks: Neff assumed her role as Vice President of Product & Marketing at Starbucks Canada in February 2023.1 In this position, she is responsible for amplifying the Starbucks brand in the Canadian market, where the company operates over 1,400 locations.23

Previous Experience: Before joining Starbucks, Neff held several high-profile marketing positions:

• SEPHORA: She served as Senior Vice President of Marketing from November 2019 to December 2021, and as Vice President of Marketing from February 2016 to November 2019.1
• Revlon: Neff worked in various roles, including Vice President of Marketing and briefly as Acting General Manager, from April 2008 to January 2016.1
• General Mills: She held multiple marketing positions between 1998 and 2006, progressing from Assistant Marketing Manager to Marketing Manager roles.1

Achievements

During her tenure at SEPHORA, Neff:

• Drove unprecedented share gains annually
• Developed the first-ever National Indigenous History month campaign
• Helped the brand be recognized as Brand of the Year in 2021 by Strategy Magazine, Canada's leading marketing authority1

Education

Neff holds an HBA (Honours Business Administration) degree from the Ivey Business School at Western University, which she completed between 1996 and 1998.1

Professional Approach

Neff is known for her strategic leadership and ability to drive business growth. At Starbucks, she focuses on growing the brand's connection with customers and amplifying its presence in the Canadian market.23 Her approach emphasizes understanding the essence of the brand and using creativity to strengthen relationships between people and brands.2