Deborah Heller Leiter

Deborah Heller Leiter is the Senior Vice President of Campaign Development at the Ad Council, a role she has held since July 2018. In this position, she leads initiatives aimed at creating impactful communication programs that address significant social issues, including mental health and public health campaigns. Her career at the Ad Council began in 2000, and she has progressively taken on more senior roles, including Vice President and Campaign Director.13

Professional Background

• Current Role: SVP, Campaign Development at Ad Council (July 2018 - Present)
• Previous Roles:
  • Vice President, Campaign Director (July 2004 - June 2018)
  • Campaign Director (January 2002 - June 2004)
  • Campaign Manager (June 2000 - January 2002)
• Earlier Experience: Worked as an Account Executive at BBDO New York and Grey from 1996 to 2000.12

Education

Deborah earned her degree from the University of Pennsylvania, where she studied from 1992 to 1996.1

Initiatives and Impact

Leiter has been involved in significant campaigns, such as a recent $65 million initiative focusing on improving mental health awareness across the United States. This initiative aims to challenge societal norms and promote acceptance regarding mental health issues, particularly within underserved communities.34

Certifications

She holds certifications in Leading for Creativity from IDEO U (issued December 2019) and is an ICAgile Certified Professional in Agility in Marketing (issued September 2022).1

Deborah Heller Leiter's extensive experience and leadership in campaign development contribute significantly to the Ad Council's mission of inspiring positive change in communities across the nation.