Debbie Mullin

Debbie Wei Mullin is an entrepreneur and the founder/CEO of Copper Cow Coffee, a sustainable Vietnamese coffee brand. Here's a comprehensive overview of her background:

Professional Background

Early Career: Mullin began her professional journey with roles at prestigious organizations including:

• The World Bank (Consultant and Associate from 2011-2015)
• The Asia Foundation (Senior Program Officer from 2009-2011)
• United Nations-Habitat (Intern in 2008)

Education

• Undergraduate Degree: BA in Economics from University of California, Berkeley (2001-2005)
• Graduate Degree: Master of City Planning (MCP) in Urban Studies and Planning from Massachusetts Institute of Technology (2007-2009)

Entrepreneurial Journey

Previous Venture: Before Copper Cow Coffee, Mullin founded Wei Pantry, a nationally distributed Vietnamese all-natural heritage food line, which she ran from July 2014 to December 2016.1

Copper Cow Coffee:

• Founded: 2016, initially started in her sister's garage2
• Mission: To transform Vietnamese coffee farming through sustainable practices
• Achievements:
  • Sold over 20 million coffees
  • Invested over $100,000 in converting farms to organic
  • Pays farmers 2x the market rate
  • Will become the first organic certified Vietnamese coffee brand2

Business Highlights

Product Innovation:

• Developed unique Vietnamese-inspired pour-over coffee
• Offers flavors like lavender, salted caramel, vanilla, and churro
• Uses 100% whole herbs with no artificial flavors3

Funding and Growth:

• Initially raised $100,000 from friends and family
• Took two years and pitching to over 100 investors to secure venture capital3

Media Exposure:

• Featured on Shark Tank in 2021, which significantly boosted brand visibility34

Personal Motivation

Mullin is passionate about introducing Vietnamese cuisine and coffee culture to a broader audience, believing in the unique flavors and potential of Vietnamese coffee.3