Debbie Misajon

Debbie Misajon is the founder of The Coconut Traveler, Hawaii's only B Corp certified travel agency, dedicated to creating sustainable and responsible travel experiences. With over three decades of experience in luxury travel, she has worked with prestigious brands such as AMAN and Four Seasons before establishing her own company.

Background and Philosophy

Growing up in Hawaii, Debbie developed a deep connection to the islands, engaging in activities like surfing and hiking. This personal history informs her approach to tourism, emphasizing the importance of leaving a positive impact on the local environment and communities. She believes that visitors have a responsibility, or kuleana, to enhance rather than exploit the destinations they visit.12

The Coconut Traveler

Founded with a mission to transform tourism in Hawaii, The Coconut Traveler focuses on providing ethical travel options that respect cultural heritage and support local economies. The company implements a Responsible Tourism Fee, which contributes to community organizations and environmental initiatives. In 2023 alone, they donated over $64,000 to various local nonprofits.23

Personal Life

Debbie Misajon currently resides in Papaikou on Hawaii's Big Island, where she enjoys the natural beauty of the area alongside her dogs. Her diverse heritage—Filipino-German—coupled with her global experiences enriches her perspective as a leader in sustainable tourism.145