Suggestions
De'Asia Collins
CEO/Owner at Bitchin' Babkas
De'Asia Collins is the CEO and Owner of Bitchin' Babkas, a micro-bakery specializing in babka, a traditional Jewish dessert.12 She founded the company in 2020 and is based in Yonkers, New York.13
Background and Career
De'Asia Collins is a New York native who discovered her passion for baking at home.15 Prior to starting her own business, she had experience working at Harry's, though her specific role there is not mentioned.4
Bitchin' Babkas
Collins launched Bitchin' Babkas in 2019, initially as a side project while working another job.6 The company specializes in creating unique and innovative flavors of babka, a traditional Jewish dessert that Collins didn't grow up eating herself.2 Her goal is to bake things that people will enjoy more, putting a creative spin on the classic treat.15
Business Growth
In 2021, Collins was selected to showcase her babka business at the Winter Village at Bryant Park, indicating growing recognition for her products.6 As of 2022, she was continuing to run her home-based babka business in Yonkers.3
De'Asia Collins' entrepreneurial journey with Bitchin' Babkas demonstrates her creativity and dedication to reinventing a traditional dessert for a modern audience.
