Deanno Basas

Deanno Basas is the Chief Experience Officer at ATRAM Group, a prominent asset management firm in the Philippines. He also serves as the Chief Executive Officer of ATRAM Digital, where he focuses on enhancing client experiences through digital solutions. Under his leadership, ATRAM Digital launched the ATRAM Prime app, which simplifies investment processes for Filipinos, allowing them to start investing in minutes and access a diverse range of funds.12

With over 26 years of experience in treasury trading and asset management, Basas has held significant roles in various financial institutions, including as a Trust Officer at Maybank ATR Kim Eng Capital Partners.4 His expertise extends to improving data management and client accessibility, as evidenced by ATRAM's integration of advanced technologies like Azure Synapse Analytics to enhance operational efficiency and client service.23

In addition to his professional accomplishments, Basas is known for his passion for fitness and adventure, participating in activities such as marathon running and biking long distances.1