Dean Swindler

Dean Swindler is the Digital Marketing Manager at Rowe Auburn, an automotive dealership located in Auburn, Maine.1 He has held this position since January 1995, accumulating over 29 years of experience in the role.1

Career Journey

Dean's career in the automotive industry began in 1994 after a brief period of semi-retirement.1 His entry into car sales was inspired by his wife's suggestion that his last name, "Swindler," could serve as a memorable opening line for potential customers.1

Technological Innovation

From the outset, Dean embraced technology to enhance his sales performance:

1. He developed his own customer tracking system using a laptop, portable printer, and scanner.1
2. He became the top salesman within his first few months at the dealership.1
3. Recognizing the potential of the internet, Dean created the dealership's first website, initially called "swindlerslist.com," which later became "roweauburn.com".1

Achievements and Responsibilities

Dean's innovative approach to automotive sales and marketing has led to several accomplishments:

• In 2001, he received an award for having one of the top 10 automotive retail websites at the NADA convention.1
• He developed a Business Development program in 2004 that integrated with the dealership's CRM system.1
• As Digital Marketing Manager for the Rowe Auto Group, he oversees eight dealership websites, manages social media presence, handles online reputation management, creates videos for various aspects of the business, and more.1

Education

Dean holds a Certificate in Mechanical Engineering from Chicago Technical College, which he obtained through a home study program between 1975 and 1977.1

Through his long-standing career at Rowe Auburn, Dean Swindler has demonstrated a consistent ability to adapt to technological changes and leverage them for the benefit of the automotive retail business.