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Dean Faustman
Director of Product Marketing at Nexstar Digital
Professional Background
Dean Faustman is a highly accomplished professional with over 13 years of extensive experience in ad product marketing and sales development, particularly within the dynamic realms of e-commerce, digital publishing, and ad tech businesses. His remarkable career trajectory is characterized by a strong ability to synthesize the voice of the customer alongside evangelizing product features and benefits, which has positioned him as an invaluable asset within the organizations he has been part of. Dean has shown exceptional skills in developing and executing go-to-market strategies that effectively align products with market demands while maximizing company revenue.
In his most recent role as Director of Product Marketing at Nexstar Inc., Dean led the charge in enhancing product visibility and customer engagement through a combination of data-driven insights and innovative marketing tactics. His leadership was pivotal in creating and managing a comprehensive suite of sales enablement tools that have successfully supported sales teams in their objectives. Dean's ability to measure, analyze, and report on ad product health metrics has greatly contributed to informed decision-making and strategic adjustments, ensuring products not only meet but exceed customer expectations.
Dean's career history showcases a steady progression through increasingly responsible positions, reflecting his dedication and expertise in the field. Previously, as Senior Product Marketing Manager at both Xandr and eBay Advertising, he honed his skills in market analysis and customer engagement strategies, which helped to establish critical connections between product offerings and consumer needs. His tenure at CBS Interactive as Senior Manager of Revenue Optimizations further cemented his reputation as a thought leader, where he was instrumental in driving profitability through adept marketing solutions. Dean's foundational roles at Technorati Media, and MySpace nurtured his understanding of advertising solutions and customer-centric product development, making him a well-rounded candidate in the field of digital advertising.
In addition to his work in product marketing, Dean has also demonstrated versatility in roles such as Senior Manager, Marketing Solutions at Meebo, Ad Product Manager at MySpace Music, and Advertising Solutions Manager at MySpace, developing a diverse skill set that traverses product management, advertising solutions, and strategic marketing. Beyond those positions, Dean has proven his administrative capabilities as Office Manager/Generalist at Venables, Bell & Partners and refined his legal understanding as a Legal Assistant at Gilbert Eisenberg Law, further enriching his professional versatility.
Education and Achievements
Dean's educational foundation is equally impressive, having earned a Bachelor of Arts degree in Recording Arts and Business from Loyola Marymount University, which has provided him with a unique perspective on the business side of creative industries. He also pursued post-graduate studies at Golden Gate University, School of Law, adding another layer of depth to his professional makeup. This combination of business acumen and creative insight is perfectly suited for the fast-paced landscape of digital advertising and product marketing.
Throughout his career, Dean has become adept at identifying market trends and customer preferences, leveraging this knowledge to craft marketing strategies that resonate with target audiences. He has been recognized for his ability to lead cross-functional teams, fostering collaboration among diverse groups to achieve common goals. Dean's strategic vision and commitment to excellence have enabled him to consistently deliver results that drive company success and enhance customer satisfaction.
Achievements
- Leadership in Product Marketing: As the Director of Product Marketing at Nexstar Inc., Dean's leadership was vital in not only enhancing the visibility of products but also in driving customer engagement initiatives that significantly increased market share.
- Successful Go-to-Market Strategies: Dean has developed and executed multiple successful go-to-market plans that align product capabilities with customer needs, showcasing his strategic foresight and marketing acumen.
- Sales Enablement Expertise: His creation and management of a robust suite of sales enablement tools have empowered sales teams to effectively communicate product value, resulting in enhanced performance and increased sales figures across organizations.
- Measurement and Analysis Proficiency: At every stage of his career, Dean has emphasized the importance of analyzing ad product health metrics, which has proven instrumental in guiding marketing strategies and optimizations related to product performance.
- Strong Communication Skills: Dean's exceptional communication abilities enable him to articulate complex ideas and product features to diverse audiences, fostering understanding and driving engagement.
- Versatile Career Path: His diverse experiences ranging from advertising solutions management to legal assistance provide Dean with a unique vantage point on the interplay between marketing, law, and business development.
In summary, Dean Faustman is not only an accomplished product marketer but also a dynamic professional who is passionate about driving customer engagement and maximizing revenue in the digital advertising sphere. His extensive background, combined with his educational credentials and proven track record, positions him as a compelling candidate for leading product marketing roles in best-in-class organizations. He seeks to leverage his myriad skills and insights within forward-thinking companies that value innovation and excellence in the digital advertising landscape.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.