Dean Davison

Dean Davison is a Director and Principal Consultant at Forrester, specializing in measuring the economic impact of technology solutions. Here are some key points about his professional background and expertise:

1. Role and Experience:

• Currently serves as a team director at Forrester, responsible for hiring, onboarding, and training consultants.1
• Has extensive experience in both the buy-side and sell-side of technology.3
• Previously worked as a research analyst at Forrester, focusing on sales enablement.1

2. Expertise:

• Specializes in Total Economic Impact (TEI) methodology, having conducted over 400 discovery interviews and modeled the financial impact of over 100 technologies.1
• Measures the impact (value engineering) of technology solutions on buyers and company operations.1
• Advises customers on purchasing and implementing solutions, interacting with CIOs globally.3

3. Key Contributions:

• Authored dozens of financial case studies that highlight customer experiences backed by financial data.1
• Helps clients realize the value of their custom TEI analysis through marketing activation, sales training, and public-facing webinars.1
• Provides insights into sales-focused marketing functions such as pricing strategy, competitive intelligence, and market analysis.3

4. Speaking Engagements:

• Frequently participates as a guest speaker in webinars and panel discussions, presenting TEI research findings for various technology companies.25

5. Industry Recognition:

• Known for his insights into the service provider market for enterprise outsourcing and consolidation strategies.4

Dean Davison's work at Forrester focuses on helping businesses understand and quantify the economic impact of their technology investments, bridging the gap between marketing, sales, and customer value realization.