Joanna Seddon, a renowned brand strategy consultant, has launched a new venture called Presciant with a mission to help companies maximize their brand and marketing strategies. Over her illustrious career, Seddon has established herself as an expert in brand consulting, having founded and led global brand consulting businesses such as Ogilvy, Kantar, and FutureBrand. She has served CEOs, CFOs, and boards of B2B, B2C, B2B2C, and not-for-profit brands from all over the world, and in varied industries. Known for her fresh approaches and ability to demonstrate the link between brand and business results, Seddon is a proven leader, as demonstrated by her long-term client relationships and reenergized brands. She is also a thought leader and the creator of BrandZ Top 100 ranking, reinvented and chaired the Marketing Hall of Fame, and authored Brand in the Boardroom, winner of the prestigious WPP Atticus Grand Prix. As a team-builder, Seddon has an eye for talent and has recruited and mentored the very best in the industry. Seddon studied at the University of Oxford and Lomonosov Moscow State University, has worked at The Addison Group, Diefenbach Elkins, and McKesson.