Dave Rossborough

Digital Marketing, eCommerce and Marketing Technology
Summary
Dave Rossborough is a seasoned Digital Marketing professional with over 20 years of experience in the industry. He is passionate about blending technology with human behavior to achieve ambitious business and marketing objectives.
Dave's journey in the digital realm started in the early '90s in Northern Ireland when he inadvertently wiped the OS of the family Commodore Amiga while attempting to hack it into booting directly into Football Manager. This incident sparked his interest in technology and set him on the path towards a successful career in Silicon Valley.
Throughout his career, Dave has expertly navigated the intersection of Technology, Community, Management, and Marketing. He transitioned from a potential career in Sports Journalism to delve into areas like pre-Google SEO and Content Marketing, solidifying his expertise in the digital landscape.
With a rich and diverse professional background, Dave has collaborated with numerous renowned companies and organizations worldwide. Some of the notable names in his portfolio include Mitsubishi Electric US, Redken 5th Avenue, Queen's University, BWin Entertainment, Canada Post, and many more.
Dave's skill set encompasses a wide array of competencies such as Content Marketing, eCommerce, Email Marketing, Social Media Management, SEO/SEM, Analytics, Team Building, Mentorship, Community Management, Customer Acquisition, Advertising, Leadership, Customer Service, Growth Hacking, and CRM.
In terms of education, Dave pursued Business Law at Northern Regional College Antrim, North American Studies at The University of Edinburgh, and also engaged in commerce and history studies as an Exchange Student at Queen's University.
Professionally, Dave holds the position of Owner & Digital Strategy Consultant at Lightbody Marketing. He has previously served as the Head of Marketing and Communications at DocuPet Inc., the CMO at BodyRock TV, the Content Marketing Performance Director at All Roads, the Senior Account Manager at All Roads, and the Director of Marketing at iSTORM New Media.
Dave Rossborough's hands-on experience, strategic acumen, and leadership skills make him a sought-after expert in the digital marketing sphere.