Rick Krohn is a healthcare innovation thought leader and industry strategist who excels in corporate strategy, strategic marketing, business transformation, IT product development, and patient engagement. Throughout his career, Rick has contributed to a variety of industry verticals, including hospitals, physician organizations, pharma, tech companies, and health plans. His skills and experience have enabled him to identify opportunities, create strategies, develop market-positioned products, and drive execution to grow the business pipeline. He holds an M.B.A. in Business Administration and Management from The Johns Hopkins University - Carey Business School, an MA in International Finance from American University, and a BA in Economics and Political Science from Towson University. Rick is the Principal at HealthSense Inc, formerly Director of Marketing at Shared Health Inc (sub Blue Cross Blue Shield of TN), and formerly HIMSS Writer, Author, Connected Health Subject Matter Expert (SME) at HIMSS Media.