Irina Lukina is an accomplished marketing and sales professional with a proven track record of success. Her expertise lies in B2C and B2B networking, lead generation, channel marketing, building relationships, PR, events, marketing plans, negotiations, sales, brand awareness, marketing strategy, and multiculturing marketing. With years of practical experience in sales, working in partnership with clients, she builds strong relationships to understand their objectives. Her knowledge of Software IT Market, Finance, and Banking products is comprehensive. A graduate of Saint-Petersburg State University of Economics and Finance, with a Specialist Degree in International Economics, Lukina has also completed a Bachelor's degree in International Economics, where she earned a 4.93 out of 5.0. Additionally, she completed a course in Computer Graphics from the University of Information Technologies, Mechanics, and Optics (ITMO) in St. Petersburg. Lukina's experience includes working as Head of Affiliate Marketing at Faunus Analytics, Head of Overseas Business Development at MobiOffers Ad Network (CPI), and Marketing Manager at Digital Design. She has also worked as a sales manager/ Retail Banking Division at Raiffeisen Bank Russia and as Regional Marketing Manager at Netwrix Corporation. As a highly motivated and results-oriented individual, Lukina is a strong team player with outstanding communication skills.