Nigel Padfield is a seasoned Category & Shopper Controller with 19 years of experience in the FMCG industry. He has worked with major retail accounts and led internal strategy development. Padfield has a proven track record of creating and implementing visions to increase shopper purchasing and generating data-driven insights that enhance manufacturer and retailer sales. With a Bachelor's Degree in Psychology from the University of Gloucestershire, Padfield started his career as a Senior Market Analyst at IRI before progressing to roles at BSRIA Inc., BIC, Mondelēz International, JACOBS DOUWE EGBERTS, and, currently, Edgewell Personal Care.