Sara Williams is a Senior Sales Executive at ECI Software Solutions who has over 18 years of sales experience, and 16 years of experience in the home building and real estate industry. She graduated with a Bachelor of Science degree in Communications Media from Indiana University of Pennsylvania in 2001.

Prior to joining ECI, Sara was the Director of Marketing at Sabal Homes, a Sales and Marketing professional at Heartland Homes, and held the position of Management and Sales at Town Sports International.

Sara excels in her role by bringing her industry knowledge to every prospecting call and client discussion. She uses Lasso, a game-changing software program, to help builders and developers level up their business. Through active listening, Sara provides training and mentors to clients, and assists them in leveraging Lasso to achieve their goals.

Sara is particularly passionate about Lasso, having been an advocate and client for six years before joining the ECI Lasso team in 2014. With an enviable track record, Sara has contributed to over 35% of all sales, and her online team contributed to over 50% of all overall sales. Her success led to her being awarded the first NAHB Sales and Marketing Council’s Online Sales Counselor of the Year in January 2013.