Michael Roberts is a digital marketer with a wealth of experience in email, automation, pipeline nurturing, and operations. He has worked with small teams throughout his career, which has helped him develop an ability to work quickly, prioritize well, and get the job done. Michael has built marketing and sales funnels, lead scoring systems, and digital experiences from the ground up, and he's facilitated alignment between marketing and sales teams. He has also created marketing attribution models and helped to simplify marketing funnels for small teams. Currently, Michael is the Head of Demand Generation at CloudApp, where he has doubled conversion rates and built a content strategy that has driven the open rates of their newsletter consistently above 45%. Michael is passionate about building better relationships with his ICP, simplifying marketing funnels, and letting the market drive marketing strategy. Outside of work, he enjoys God, family, sports, photography, fly-fishing, gardening, and banjos.