Alex Matthews is a seasoned professional with extensive experience in brand marketing, retail strategy development, and retail franchising. With a degree in Marketing from the University of Bristol, Alex's tremendous experience includes a keen expertise in cold-pressed juice, beverage distribution, and wholesale apparel sales. As the Founder and Creative Director at HERE Studio LA, Alex has played a crucial role in several ventures as well, including being the CEO & Co-Founder at Juice Served Here, where he helped set up retail expansion strategies to achieve significant success. His areas of expertise include team recruitment, training, development, and management, retail location planning, KPI implementation and management, and strategic partnerships, among others. Alex has also spent some time managing music production and programming. With his excellent business development skills and extensive knowledge of fashion and denim, Alex is a sought-after expert, making him a valuable asset to any team he works with.