Meet Nick Smith, a strategic planning partner at News UK with an extensive background in insights and account management. Nick holds a BA Hons degree in Leisure Marketing from Bournemouth University, where he honed his skills in research and analytics.

Before joining News UK, Nick held a number of senior insights and account management roles across multiple organizations, including Omnicom Media Group, Wasserman Media Group, and MEC Access. He also worked as a freelance departmental support for Generate Sponsorship and as a Premier League Account Manager for Repucom.

With over a decade of experience in the marketing and media industry, Nick has a proven track record of delivering results for clients. At Omnicom Media Group, he served as the Senior Insights Manager EMEA (mat cover), helping clients such as Google and McDonald's to better understand their customers and optimize their marketing strategies. At SMG Insight / YouGov, he worked as the Insights Manager, specializing in sports media research and analysis.

Nick's expertise in insights and analytics makes him a valuable strategic partner for News UK. He leverages his deep understanding of consumer behavior and media consumption patterns to help clients maximize their advertising and sponsorship investments.