Ivan McPhee is a technology writer with over two decades of experience in delivering high-quality content to Fortune 500 companies as well as startups. He has worked with well-known names such as Microsoft, Citrix, HP and Aruba, as well as smaller companies like ScaleLogix, Hypori, Twik and Zerum. Ivan's ability to create compelling messaging, combined with his extensive research skills, allows him to turn great ideas into incremental revenue. He has expertise in technical writing, B2B/B2C copywriting, web copywriting, messaging, sales enablement, content development, SEO, and more. Ivan has studied Computer Science at the University of Cape Town and has also been an analyst at GigaOm. He has previously worked as a Marketing Specialist, Technical/Business Writer, Content Strategist, Marketing Consultant, Worldwide Program Manager, and Documentation Specialist.