Stefan Maczkowski, a seasoned data scientist and analytics leader with over 15 years of experience, has a wide-ranging track record of delivering measurable sales growth and effective data strategy for international brands. Maczkowski, who holds a BSc in Physics & Philosophy from the University of Bristol, has experience in retail, consumer, FMCG, and financial services sectors. His expertise includes advanced analytics, business development, category management, consulting, CRM, organizational change, data science, data strategy, loyalty design, multichannel marketing, personalization, price and promotions, segmentation, and strategic insight.

Maczkowski has an impressive work history, including senior director positions at Asda and Aviva, where he led data strategy and global business development and data strategy. He was also a managing consultant at Dunnhumby, a leading customer data science company, where he managed business development and engineering partnerships globally. Maczkowski spent several years in Latin America as Custom Insight Director at Dunnhumby Brazil & Colombia, building and managing multi-region data science and analytics teams.

Maczkowski's background demonstrates his ability to help global organizations deliver steady sales growth through applied data science, analytics, and efficient data strategy. His focus on customer analytics, omni-channel strategy, and personalization has helped numerous brands significantly increase their customer engagement and loyalty.