Mark Arcenal is a seasoned veteran in the field of design, advertising, and marketing with over 24 years of experience. He is the creative and collaborative head of Illest International and has been instrumental in the company's wide expansion across the globe since its inception in 2009. Before joining Illest International, he had a two-year stint as the Global Digital Lead at Nike responsible for launching Nike Sportswear. Mark is an expert in advertising, brand development, digital marketing and has extensive retail experience. He is a detail-oriented, creative thinker, multitasker and a self-motivator with expert knowledge and understanding of the consumer.

Mark holds a Bachelor of Arts degree in Interior Design and a Bachelor of Arts in Design from San Francisco State University. His past and present clients include Mattel, Dreamworks, Hasbro, Electronic Arts, Scion, General Motors, Speedhunters, Nike, Digital Trends, Car Fiend, Adidas, ESPN, GAP, XBOX, Azure Capital Partners, and many more.

As the Principal and Creative Director at Illest Brand, Mark has demonstrated his exceptional design skills and business acumen to drive growth and innovation in the company. He has held various high profile design roles in top-tier organizations such as Fatlace, Play Management Group, Nike, Ogilvy & Mather, Carat USA, and Freestyle Interactive Ltd.