Queensland University of Technology

Co-founder & Strategy Director at Cúpla

Fairfield, Victoria, Australia

We combine collaborative, insight-driven and simple-to-execute brand and marketing strategy, with thoughtful, original and exceptionally crafted identity and graphic design, to create brands that move people.

Cúpla

Co-founder & Strategy Director

Ellkay helps manage and facilitate positive brand and business change. Our process is adaptive to business requirements, and the scope of involvement is flexible to each business' needs and opportunities. We have experience working with SMEs, national and global businesses and creative agencies - both as a flexible, short or long-term part of a team or as an external consultant.We also work with a range of partners in the field including designers, copywriters and digital specialists to ensure an end-to-end approach for our clients.We specialise in:- Business vision and objective-setting- Brand definition and brand blueprint development- Brand and portfolio architecture - Stakeholder and consumer insights, and engagement- Campaign and communications messaging and touch point planning- Workshop planning and facilitation- Agency strategy support/freelance

Ellkay Consulting

Founder

Responsible for:- Global strategy planning and leadership of GSK - responsible for the development of brand propositions, core portfolio and innovation messaging, brand architecture and identity execution across a portfolio of 11 international brands, overseeing a team of 15+ strategists, relationship managers and creatives, alongside the Creative Director and across four studios internationally- Senior strategy and client lead on key education and FMCG clients – including pitch leading and consulting, auditing and stakeholder engagement/interviewing, proposition and portfolio architecture workshop facilitation and planning, customer and online user profiling and online community development, supporting brand identity development and copywriting- Leadership and development of a team of 15 Client Partners, Account Directors, Account Managers and Account Executives- London and New York Senior Leadership Team member- Role in Global Marketing Council and global process development

Elmwood (Brand Consultancy)

Head of Client Partnerships and Strategic Client Lead

Responsible for:- All day-to-day and future-focused management of the Elmwood Melbourne studio (20+ people) and reporting into the global executive team- New business, financial management, marketing and events and leadership of the Client Services team- Global strategic leadership of one key FMCG client (Danone Infant Nutrition) including the execution of the agency’s biggest digital community project – a peer support network for first time mums- Direction on all agency clients – retail, FMCG and corporate

Managing Partner

Responsible for:- Overseeing the Melbourne client services team- Internal financial reporting and implementing processes and practices aligned with global remit- Four month secondment to the Singapore studio to implement process and practices and hire key account service team- FMCG strategy and pack design management – Lion, Schweppes, Carman’s, Coles, Danone- Corporate brand strategy and design management – ANZ, Places Victoria

Lyndal Kearney