Danielle Morrison is an accomplished UX Researcher with extensive experience in the field. After completing a Bachelor's Degree in Psychology from Northern Michigan University and a Doctor of Philosophy (Ph.D.) in Psychology from The University of Glasgow, she embarked on a career in the research industry.

During her career, she has held various positions, including Senior Research Manager at Ipsos, Manager, Research and Insights at Fuel Cycle, and Senior UX Researcher at GoodRx. She has also worked as a TRIO Math Coach at Lincoln Land Community College, a Makerspace Coordinator at University of Glasgow, and an Exhibitor, Event Evaluation at Royal Society Summer Science Exhibition.

Danielle is passionate about giving users a voice and listening to their frustrations, blockers, and pain points to address them in her work. Her experience in research has allowed her to strengthen products, brand perception, and companies' relationships with their users.