Tanayia Woolery is a seasoned digital media strategist with extensive experience in data analysis and optimization. She holds a Bachelor's degree in Marketing and Business Management from New York University's Leonard N. Stern School of Business. Tanayia has worked with a diverse range of clients, spanning consumer to financial products. She has conducted ROI analysis, media mix modeling, target and media profiling, dashboard reporting, custom survey implementation, self-service paid media advertising, project management, social media management, event management, and blogging. Her expertise extends to web analytics, content management, UX Testing, competitive/survey data analysis and software such as MS Office, HTML, SAS, SQL, SPSS, Omniture, Google Analytics, Squarespace, Wordpress, Shopify, Monetate, and Test & Target. Tanayia has held positions such as Site Merchandiser - North America at Microsoft, Marketing Manager at Amazon Music Podcasts, eCommerce Optimization Manager at Brooks Brothers, Product Manager of Data, and Optimization at PulsePoint, Insights & Analytics Manager at PulsePoint, Consultant at Neo@Ogilvy, Senior Analyst at Neo@Ogilvy, and Assistant Media Planner at GlobalWorks. She is currently using her vast experience to create digital opportunities for small businesses and startups in emerging markets.