James Sullivan

James Sullivan is a seasoned leader in the fields of CRM platforms, digital marketing, and eCommerce operations for top multi-channel companies. With a proven track record of success, he has managed planning, implementation, analysis, and marketing to drive maximum ROI and customer engagement. He has worked with retail, entertainment, dining, travel, and technology companies, overseeing high-level conceptualization, strategies, and hands-on execution.

Sullivan's specific experience includes CRM strategies such as acquisition, CVM, asset management, LTV, RFM, and retention. He has worked with various CRM platforms such as Salesforce Marketing Cloud, Hubspot, Bronto, SilverPop, Twilio, and Sendgrid. He also has experience in various automated communication channels such as email, social, SMS, mobile push, and browser apps. Additionally, Sullivan has experience in digital advertising, marketing analytics, and UX, including multivariate and A/B testing through services Test&Target and Optimizely.

Sullivan's education includes a B.A at Whitworth College and a Bachelor of Business Administration (BBA) at Whitworth University. He has held various positions in organizations such as Red Robin, Collective Hotels & Retreats, Vail Resorts, and ShopAtHome.com, among others.