Warren Hudson has had an illustrious career in the world of consumer electronics, gadgets and retail for over 20 years. Having started his career in retail, Warren transitioned to CE distribution in early 2002, where he headed a sales team for big brands like Samsung, ASUS and Lenovo in the UK. Warren was a key contributor to the growth of 'ISI Distribution' and played a crucial role in scaling up the company. Post ISI, Warren started a project to launch Native Union, an innovative CE accessory brand. He created a tier 2 retail strategy and took the brand to explosive growth, listing in most major department, design, concept stores. Warren has since established Unlock EMEA, helping brands launch in Europe, the Middle East and Africa, and providing commercial and legal advice, brand protection services and much more. He has worked with 50+ brands including Sphero, Native Union, Satechi and Play OSMO - designing and executing strategies for them. Warren is now consulting with Sphero as VP for International Sales channels, covering EMEA, APAC and LATAM, where he has spent several years. Warren is known for his extensive contact network and over 20 years of experience in the world of CE, spending substantial time in retail, distribution and with world-class brands.