Forest Hills High School

Fashion Institute of Technology

Boston University

Digital Brand Marketer, Specializes in Influencer, Content Creation and Social Media Marketing

Greater Tokyo Area

Drive integrated global strategy through digital experience, social media marketing and influencer strategy

Develop campaign content for digital story-telling with a content marketing framework across digital properties, including o2o, SNS, ecom and digital platforms (i.e. eRetailers)

Oversee the development and production of SNS content, toolkit and guidelines to regions for consistent brand communication, optimizing localization

Lead global strategic influencer paid strategy and partnerships to drive consistent product launches/campaigns. Distribution of influencer guidelines and consistent tracking of EMV

Develop influencer experiences at live/on-site events to optimize o2o (PR events, store openings, media luncheons, etc)

Drove a global and company-wide (Shiseido Group) analytics and social media listening tool contract for consistent metrics reporting across regions and brands within company portfolio to track KPIs, impact brand strategy and product development

Lead brand image risk mitigation and influencer assessment protocols with HQ crisis and corporate communication  teams, cacasding the process to regional teams (most recently: COVID-19 pandemic, #BLM Diversity, cyber security)

Shiseido

Clé de Peau Beauté HQ: Head of Global Social Media and Influencer Marketing

Develops global social media strategy and best practices (Facebook, Instagram, Twitter, YouTube, Pinterest, Snapchat).

Develops global monthly content calendars and scalable campaigns for key global launches.

Produces social content specific to platforms.

Oversees community management for all social media platforms.

Manages influencer marketing for paid and earned across PR, digital (native/sponsored content), eCommerce (affiliate marketing) and social media partnerships.

Lead analytics, social listening, measurement to track KPIs and insights to drive digital marketing strategy.

Drives strategy for on-site/real-time social media support for press/media events, celebrity opportunities and exclusive industry events (i.e.NYFW)

Provides thought leadership and digital education on industry trends to generate insights, perspectives and strategic value to stay at the forefront of digital innovation.

Shiseido: Senior Manager, Social Media Marketing and Analytics

Driving social media strategy and content for Shiseido and Cle de Peau Beaute.

Develop global content calendars and global toolkit for all markets.

Manage multiple agencies across PR, Social, Digital 360 campaign executions and strategy

Oversees community management for all social media platforms

Established a customer service department and implemented processes to streamline high-volume inquiries via: email, letters, phone, retailer emails, ECommerce call center and social media, linking into CRM.

Shiseido and Clé de Peau Beauté: Manager, Social Media Marketing and Consumer Relations

Global PR and integrated marketing for Alterna Haircare in various markets including US, UK, EU and Asia.

Managed partnership relationship with Katie Holmes (co-owner of Alterna Haircare) and her publicists on global media requests, press events and retailer appearances.

Executed a full-season hair-sponsorship with Project Runway All Stars on Lifetime network. Partnered with guest celebrity judges on social media campaigns and PR executions (in-store events with Elie Tahari, Facebook Product Giveaways with Rebecca Minkoff and Milly).

Drove all social media strategy, content strategy and community management.

Digital strategy on multiple platforms including online media and email CRM to drive eCommerce, multi-channel and direct to consumer sales.

Drove integrated programs across added value and PR activities.

Alterna Haircare

Global Public Relations and Social Media Manager

Launched a UK skincare brand in the US market on digital platforms, implemented a global social infrastructure across all markets (Facebook MetaPages/Merges)

Implemented a global community management and content development system and established protocol across five markets

Managed social/digital activations from start to finish, while utilizing real-time analytics to optimize results and performance (giveaways, sampling, contests, sweeps)

Provided social counsel supporting traditional PR programs, media buys, SEO, video syndication, website builds and content publishing

Oversaw a team of 12 community managers, established risk mitigation process with PR and legal teams

Developed content strategy integrating a creative process/flow with art directors

Established standard templates for listening dashboard (social landscape analysis) metrics/analytics scorecard for Unilever to track real-time KPIs to inform content strategy

Liaised with measurement analytics team to compile metrics scorecards to track performance and insights for content strategy

Counseled clients on appropriate publishing, measurement and listening vendors/tools such as Buddy Media, Sysomos, OfferPop, Radian6, etc

Weber Shandwick

Senior Director, Social Media

Developed digital and social media strategies for prestige and mass beauty brands, including St. Ives, Nexxus, Laura Mercier and CVS Beauty Club.

Oversaw content creation, community management and working with monitoring/publishing platforms (Context Optional). Build Facebook applications with third party platforms (Buddy Media).

Kaplow Communications

Account Supervisor, Digital & Social Media Strategy, Beauty & Fashion

Beauty PR - Consumer practice - Unilever Beauty brands including Q-tips, Caress, Pond's and Suave

Social Media Online Community Manger for Suave Beauty : <a href="http://www.facebook.com/suavebeauty">www.facebook.com/suavebeauty</a>

Blogger/Influencer outreach campaign management (specialized in beauty and mom bloggers)
Traditional PR media relations and consumer activation.

Media relations for various Unilever mass beauty brands including : Suave, Pond's, Q-tips and Caress.

Media coverage in major print and online outlets including:

PRINT: Allure, InStyle,Marie Claire, People Style Watch...

ONLINE: <a href="http://TeenVogue.com">TeenVogue.com</a>, AOL Style IT, <a href="http://SheKnows.com">SheKnows.com</a>, <a href="http://Examiner.com">Examiner.com</a>, <a href="http://Allure.com">Allure.com</a>, <a href="http://DailyMakeover.com">DailyMakeover.com</a>

Senior Account Executive, Beauty and Social Media

Clients from the visual and performance art industries. Handling media inquiries, press events for Museum galas, exhibits, performances, movie screenings.

Clients: MOCA, LACMA, The Dodge Film School, The Colburn School

Rogers & Cowan

Definitive Culture Coordinator

Special Events- Securing media coverage and event coordination for red carpet events, Movie premiers, Award shows, after parties, music launch events..

BWR Public Relations

Special Events Intern

Experiential Marketing Event Production Company. Client roster included: Telstra and Microsoft

Bea Asavajaru