Tatiana Florina brings over 10 years of experience in B2B marketing with a strong background in an international environment. She has a proven track record of creating and implementing value-added marketing strategies that are based on business needs using the full range of marketing tools such as thought leadership, events, social media, web, PR, and more. Tatiana's skillset extends to project and people management, building relations and communication, behavioural and cultural change, as well as budget control. She studied NIMA B, Qualification in Marketing at the Netherlands Institute of Marketing and High School of Economics and obtained a Masters degree with Honors in Humanitarian and Applied Sciences from Moscow State Linguistic University. Tatiana served as the Marketing Director at Antal Russia, Senior Marketing Manager, Marketing Manager, Head of Events Group and Business Associations Coordinator at PwC Russia, Event and Workshop Coordinator & Partner Events Officer at ISTC, Competency Building Officer at ISTC and Department Assistant / Partnering & Sustainability at ISTC.