Bhanu Pathak is a seasoned professional with over 14 years of experience in the consumer goods, e-commerce, and B2B spaces. With a PGDM degree in marketing and strategy from the Indian Institute of Management, Bangalore, and a B.Tech in computer engineering from Govind Ballabh Pant University, Pantnagar, Pathak has worked with major corporations such as Procter & Gamble, Johnson & Johnson, and Flipkart. At P&G, he managed both general trade and modern trade, while at J&J, he set up the Trade Marketing Function in JJVC and did Brand Marketing, Trade Marketing, and Shopper Marketing. Pathak later joined Flipkart, where he led the E-Kart Business Finance and Strategy and set up the Ekart Externalization business, which accounted for over 10% of Ekart's revenue. At Udaan.com, Pathak worked as the BIZ HEAD of the Food-FMCG category before leading the innovation team. He has consistently demonstrated expertise in setting up successful new businesses in e-commerce environments and leading them to success.