Mark Simmons is a highly accomplished brand strategist with extensive experience in music, content, and eSports partnerships. Simmons has worked with legendary musician Dave Stewart of the Eurythmics and held global advertising roles with Coca-Cola and leading-edge agency Crispin Porter + Bogusky. He co-founded youth agency Anti-Corp, characterized by the Financial Times newspaper as being in the "vanguard of an advertising evolution." Simmons has advised the Gates Foundation, delivering content and initiatives for high-school education campaigns. He is a prolific writer and co-authored two business books, "Punk Marketing," and "The Business Playground," available in over a dozen languages.

After studying BSc at the University of Bristol and attending Aylesbury Grammar School, Simmons has held senior positions at Dave Stewart Entertainment, Talenthouse, Ignited, 3RD SOL and was the President of Punk Branding. He has worked as a senior global advertising manager at The Coca-Cola Company, director at Lowe, and director at AMV.BBDO. Simmons is skilled in brand development, brand strategy, music, content, and eSports partnerships.