Vittoria Carroccia is a seasoned marketing and consumer insights professional with a proven track record of driving innovation launches, improving brand equity, and delivering commercial results. With a deep knowledge of on and off-premise channel dynamics, she has held key roles in marketing, sales, and trade marketing, and boasts a multi-faceted career path that has equipped her with cross-functional expertise. As a marketing and innovation manager in the marketing and innovation department at Birra Peroni, a subsidiary of Asahi Europe, Vittoria has demonstrated empathic leadership skills, motivating teams to maximize their potential and hone their strategic and problem-solving abilities. Her marketing education also includes a Master's in Marketing Management from the prestigious Università degli Studi di Roma 'La Sapienza.'