Mark Morin is a seasoned relationship marketing strategist whose passion lies in bringing brands and people closer using an array of marketing tactics including email, digital and cognitive marketing, automation, and storytelling. He boasts expertise in cognitive marketing, email marketing, marketing automation, personalization, B2Me, direct marketing, database marketing, relationship marketing, and interactive marketing. Mark has worked with clients in various industries including hospitality, tourism and leisure, cosmetics, beauty products, luxury products, financial services, B2B marketing, education and training, telecommunications, technology, fundraising, publishing, and economic development. Mark has an impressive educational background with an MBA in Marketing from HEC Montreal, a DSA in Management Sciences from Université de Montréal-HEC Montreal, a Certification in leadership and management in Organizational Leadership from Institut de leadership en gestion, and a Specialization Certificate in Data Science from The Johns Hopkins University. Moreover, Mark is a former Lecturer at Certificat de Publicité - Université de Montréal and has formerly held several high-ranking positions such as General Manager at McKim Advertising (KTP Direct) and Vice President at HSB Direct (Allard SMW). He is currently the President at Stratégies Marketing Relationnel.