Alicia Erdman is a seasoned strategy executive with extensive experience in retail and consumer brand strategy, operations, business development, consumer insights, pricing, analytics, and team development. She obtained her education at prestigious universities, including a Fulbright Fellowship in Madrid, Spain, a BSE in Civil Engineering with Architecture from Princeton, and an MBA from Stanford Graduate School of Business. Alicia has held roles in organizations such as Ariat International, Stanford Seed, Wildwood Advisors LLC, Nike, and Gap Inc., where she demonstrated cross-functional leadership abilities with teams ranging from 20-200, domestically and internationally.

At Nike, Alicia served as the Vice President of Global Strategy, driving the development of the company's long-term strategic plans and growth initiatives. She also held the position of VP, Global Product & Merchandising Data & Analytics, where she delivered and implemented data-driven insights for the brand's product merchandising and digital channels. She has also served as the Vice President of Corporate and Operating Strategy and Consumer Insights at Gap Inc., where she was in charge of executing and elevating strategic initiatives to increase operational efficiency.

As the Founder and Principal of Wildwood Advisors LLC, a boutique strategy consulting firm, Alicia leveraged her broad range of expertise to provide strategic guidance to companies across multiple industries. She also worked at the Boston Consulting Group, where she served as the Principal, delivering strategic recommendations to top retailers and consumer brand organizations.