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Dayna Young
Music Marketing / Digital Artist Development at Fred & Augustus
Professional Background
Dayna Young is a dynamic and passionate female executive with an impressive 15+ years of global experience in the music, entertainment, and cultural industries. Her remarkable career is marked by a deep commitment to leading creative teams toward success while fostering artist development and marketing strategies. Dayna has successfully founded two music companies, demonstrating her entrepreneurial spirit and innovative approach to business management. A true visionary in her field, she is dedicated to creating opportunities for artists that allow them to flourish in the competitive landscape of the music industry.
Dayna's career trajectory showcases her multifaceted expertise in artist marketing, digital strategy, and relationship building, which have been key components in her ability to develop and nurture talent. Her leadership skills are complemented by a competitive spirit, driving her to excel in various facets of the industry, from artist development to content creation. As the Founder and Marketing Strategist at Fred & Augustus, she has harnessed her marketing acumen to position artists effectively across digital platforms and engage audiences through thoughtful branding and communications strategies.
Education and Achievements
Dayna received her Bachelor of Arts in Public Relations and Communications from the esteemed University of Canberra, where she honed her strategic communication skills and theoretical knowledge of media relations. Her educational background equipped her with the tools necessary to navigate the complexities of the music and entertainment industries successfully. After completing her degree, she had the vision to pursue her passions in the areas of music marketing and artist development, which has led her to where she is today.
In her career, Dayna has demonstrated a remarkable ability to leverage emerging digital strategies while creating effective marketing campaigns. Her skills in data analysis and business development enable her to make informed decisions that enhance brand visibility and drive engagement. Additionally, her proficiency with a variety of tools—including CRM software like HubSpot and Copper, email marketing platforms like Mailchimp and Klaviyo, and project management tools like Asana and Teamwork—affirms her aptitude for managing multifaceted projects with ease.
Skills and Expertise
Dayna Young’s diverse skill set reflects her deep understanding of both the artistic and business aspects of the music industry. She excels in:
- Oral and Written Communication Skills: Dayna’s ability to convey messages clearly and effectively is crucial in both internal team settings and external communications with artists and stakeholders.
- Leadership and Team Building: With years of experience leading creative teams, she fosters an environment where talent can thrive, ensuring every member feels valued and inspired.
- Critical Thinking and Digital Strategy: Her strategic approach allows her to foresee industry trends and adapt accordingly, ensuring her marketing strategies remain cutting-edge and effective.
- Artist Development and Marketing: Dayna is incredibly passionate about working closely with artists to identify their unique strengths and help them navigate their careers.
- Search Engine Optimization (SEO) and Brand Strategy: She employs SEO best practices to enhance visibility and create compelling brand narratives that resonate with target audiences.
- Content Creation: Skilled in various content management systems, including only basic knowledge of WordPress and more advanced skills in Squarespace and Format, she effectively manages online content that engages and informs.
Notable Achievements
Throughout her career, Dayna has achieved significant milestones that highlight her contributions to the music and entertainment sectors. By founding two successful music companies, she has not only established herself as an entrepreneur but has also paved the way for aspiring artists to find their footing in a challenging industry. Her ventures have been characterized by innovation, creativity, and a relentless pursuit of excellence, resulting in a lasting impact on the artists she collaborates with.
Dayna's extensive experience also includes developing successful marketing campaigns that leverage both paid media and social media marketing strategies. Her competitive drive fuels her passion for achieving measurable results, which can be evidenced by the substantial growth and engagement she has fostered for her clients. In addition, her knowledge of digital communication and email automation enhances her ability to connect with audiences, keeping them informed and engaged with their favorite artists.
In summary, Dayna Young is a powerhouse in the music industry, combining her heart for creating art with her business savvy and marketing expertise. Her commitment to empowering artists and her extensive background in music marketing and communications make her a respected leader and visionary in her field.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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