Daylon Soh

Founder & Design Educator - Coaching high performing UX design and digital product teams
Summary
Daylon Soh is a seasoned professional who specializes in guiding businesses to design exceptional experiences, ranging from online shopping to financial management, emphasizing the crucial role of customer experience in ensuring customer satisfaction and loyalty.
With a strong background in data-driven experience design, Daylon collaborates with customer-centric leaders to drive business transformation, foster relevance, and enhance revenue generation and user growth in today's technology-driven landscape.
Drawing from his experience as the ex-Global eCommerce Architect at Razer, Daylon has successfully facilitated cultural shifts towards data-driven decision-making and iterative design processes, resulting in significant revenue growth and enhanced conversion rates.
Having accumulated over a decade of experience in digital product development and marketing across startups like Razer and multinational corporations like Aviva and Unilever, Daylon also boasts a successful track record in running his own technology-driven ventures.
A passionate advocate for user experience (UX) design, Daylon is dedicated to coaching leaders and teams on leveraging UX principles to drive business outcomes, having helped numerous clients efficiently launch customer-focused digital products/services and achieve competitive advantages.
With a commitment to education and knowledge sharing, Daylon has introduced the principles of UX to numerous professionals, including marketers and software engineers, during his tenure at General Assembly, broadening the understanding and application of UX across industries.
Noteworthy for his contributions to organizations such as Prudential, DBS, and Unilever, Daylon's coaching has led senior business leaders through successful digital projects, equipping them to meet key performance indicators and excel in the digital landscape.
With a diverse educational background encompassing degrees from Alliance Manchester Business School and certifications from institutions like Harvard Business School and the Institute of Direct and Digital Marketing, Daylon combines academic rigor with practical expertise in his approach to solving complex business challenges.
As the Founder, Design Educator & Experience Architect at CuriousCore, and having held teaching positions at prestigious institutions like the Singapore Institute of Technology and M.A.D. School, Daylon remains committed to shaping the next generation of design and digital marketing professionals.