Northwestern University

University of Buenos Aires

The Bronx High School of Science

Digital Storyteller  -  Capacity Builder  -  Justice Seeker - Marketing Assistant at Commonpoint Queens

Commonpoint Queens

Digital Marketing Manager

(formerly Samuel Field and Central Queens YM-YWHA)
 - Increased consistency of digital engagement through month-long #CommunityHappensHere campaign
 - Designed 85+ flyers, brochures, posters, and other marketing collateral to promote agency events and program offerings
 - Improved website SEO rankings through keywords and optimized meta descriptions
 - Created agency social media content calendar for more strategic posting

Marketing Assistant

Research and write copy for 4 entertainment-education projects in Social Justice Programs portfolio: 
 - Develop lesson plans for Comics Uniting Nations, a comic book partnership with UNICEF and other NGOs about UN Sustainable Global Development Goals
 - Research for a proposed radio drama addressing issues in the LGBT community in St. Lucia and the Eastern Caribbean
 - Brainstorm content and translate animation scripts to Spanish for a campaign to end violence against children with World Vision and UNICEF
 - Comprehensive desk review with preliminary summaries  and global campaign research for the first proposed media campaign to end corporal punishment in the United States

PCI Media Impact

Social Justice Programs Intern

As a Market Access Program intern with Start Small Think Big, I promote the efforts of both the nonprofit itself and the low -income entrepreneur clients they serve through social media and marketing. 
 - Schedules all social media content for the organization across four channels, piloted the organization's first Instagram stories, and helps shape organizational social media strategy with more targeted efforts.
- Redesigning and rewriting all volunteer-focused content on the organization's website
- Determines client marketing needs through phone assessments, assists with marketing clinics including product photography and pitch competitions, and other varied programmatic tasks.

Start Small Think Big, Inc.

Market Access Program Intern

- Conceptualized and implemented cross-platform digital campaign #transformationaljourneys showcasing the experience of past travelers
 - Supported the writing of blog posts and other growth marketing strategies relevant in the emerging space of social enterprise 
-Helped grow the organization's social media presence from content creation to active engagement.

Ignite Journeys

Marketing Associate

-Helped execute the campaign #QuererPosta for La Semana de la Prevención de Embarazo No Planificada de Adolescentes (Week of Unplanned Teenage Pregnancy Prevention) with events across Argentina through administrative work and distributed promotional material and informed teenagers about reproductive rights at a stand in Pilar, Buenos Aires Province
-Assisted in launching the NGO’s Instagram account and building a targeted following to promote campaigns
-Wrote and scheduled Facebook posts and completed social media analysis for annual #NoComamosPerdices campaign on relationship violence

FEIM

Intern/Pasante

- Developed a portfolio of 3 fundraising proposals, including a dessert and art crawl that was successfully implemented, for the Main-Dempster Mile, a nonprofit SSA/BID in Evanston, IL
- Collaborated with diverse team to benchmark & model fundraisers for profitability and mission-alignment

campusCATALYST

Community Analyst

Assisted tempCFO in the creation of a blog to share outsourced accounting advice and generate outbound leads.
Promoted blog posts and engages with clients and industry influencers using Twitter
Created a social media calendar for the company to maintain consistent digital presence

tempCFO, Inc.

Social Media Consultant

-Assisted Program Manager in running the Teen Reviewers and Critics program (TRaC) teaching 14 teens to think critically about the arts through workshops and trips to cultural institutions across New York City
-Documented the TRaC experience on social media using Twitter and Instagram and analyzed engagement success
-Edited teen reviews and neighborhood mini-guides and published the writing on TRaC blog, the JAR

ArtsConnection

Teen Programs Intern and Teaching Assistant

-Published to date over 100 news stories, press releases, and calendar events at CityofEvanston.org regarding cultural events, construction and safety updates, committee meetings, health alerts, charitable functions, and other important news and occurrences in the Evanston community
-Schedules tweets using Hootsuite to promote events in Evanston
-Creates flyers using InDesign to advertise classes and special events
-Works with the Office of Sustainability to maintain new Evanston GreenBuzz website 
-Used Spanish language skills to translate website and brochure materials

City of Evanston

Community Engagement Aide, City Manager's Office

-Responsible for fifteen six and seven year olds at full day camp
-Group leader in division of thirteen staff members

Dawn Rafal