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Dawn McKerracher
Managing Director at This Place
Dawn McKerracher is an experienced business leader currently serving as the Chief Operating Officer at This Place, a company that specializes in digital transformation and growth strategies for retailers and brands.1 In her role, she leads This Place's operations across Europe, Asia, and North America, supporting clients on various strategic design challenges.1
Career Background
Prior to her current position, Dawn held several notable roles:
- Managing Director - London at This Place2
- Senior Business Manager at Condé Nast International
- Senior positions at Accenture1
Expertise and Focus
Dawn's expertise lies in blending business consulting with design to help retailers and brands:
- Launch and optimize new business models
- Develop ecommerce platforms
- Create loyalty propositions
- Establish channels that drive results quickly1
Her focus at This Place is on digital transformation and growth, helping clients adapt to the rapidly changing retail landscape.
Current Role
As Chief Operating Officer, Dawn is responsible for:
- Supporting clients across multiple continents
- Addressing strategic design challenges
- Driving digital transformation initiatives
- Helping retailers adapt to new market conditions and consumer behaviors1
Dawn's LinkedIn profile can be found under the username dawn-mckerracher-a38a4216, and she is based in the London Area, United Kingdom.3
