David Zhang

David Zhang is a Staff Software Engineer at Meta (formerly Facebook) based in Bellevue, Washington.1 He has been with the company since September 2017, starting as a Senior Software Engineer and progressing to his current role in June 2023.1

Professional Experience

David has a strong background in software engineering, with notable achievements at Meta:

• Building and scaling Facebook's curation platform across Facebook and Instagram
• Enabling Reels growth and trends on both platforms
• Developing and launching Advantage+, a 0-to-1 product for Ads Dynamic Creative
• Pioneering deep personalization models in Search Ranking
• Scaling Facebook's labeling platform for machine learning efforts across the company1

Prior to his time at Meta, David worked as a Software Engineer Intern at Citrix, where he designed and built microservices for Citrix cloud infrastructure.1

Entrepreneurial Experience

David co-founded Montec Trading from 2014 to 2016, where he:

• Designed and built an automated trading platform
• Improved trading algorithms and analyzer tools, resulting in a 3-5% profit margin increase in backtesting1

Education and Interests

David holds a Bachelor's degree in Computer Science from the University of Michigan, where he graduated with a 3.8 GPA.1 He is passionate about climate change and is currently participating in the Climatebase Fellowship, focusing on clean energy production and carbon removal.1

Current Focus

As a Staff Software Engineer at Meta, David leads engineering efforts in building and growing multiple 0-to-1 products and internal platforms.1 His work spans various areas of Meta's ecosystem, including curation, Reels, advertising technology, and search functionality.