Aalto University

FAU Erlangen-Nürnberg

Startups & Innovation  -  Market Entry & Business Development

I work as a doctoral candidate at the Department of Industrial Engineering and Management at Aalto University. My topic is in the area of strategy and venturing within the area of Corporate Venture Capital (CVC) and sustainability.

Doctoral Candidate

Nelinor

Mentor

Yeply Oy

I helped companies developing their business internationally and entering new markets. This included consulting from strategy and analysis up to supporting them in concrete steps for growing their business. My main focus was on startups and innovations.

Highlights:
➤ Responsible for all Slush activities 2018 & 2019 with yearly more than+100 German participants, multiple delegations (federal states and regions), +40 startups, workshops prior to Slush, side-events (German Pitching Stage, Beer-Together, exclusive side-events) & Germany booths.
➤ Organization of Start.up! Germany Tours for Finnish startups to Germany (in 2019 two tours to Munich and NRW) https://startupgermanytour.com/
➤ Speaker and workshops about internationalization, go to market strategy and market entry at different startup events, e.g. Arctic15, RuhrSummit and Stream.
➤ Bringing the course ElementsofAI to Germany https://www.elementsofai.de/
➤ +30 individual market entry and international business development projects for Finnish startups and SMEs from various industries


The German-Finnish Chamber of Commerce promotes German-Finnish economic relations and is part of the worldwide network of German Chambers of Commerce Abroad (AHK). It advises especially small and medium-sized companies in all questions surrounding export activities in both countries and also actively connects startups and corporations in both countries.

Deutsch-Finnische Handelskammer │Saksalais-Suomalainen Kauppakamari

Advisor, Market Entry & Business Development

At Avaus I worked as a Consultant in the Strategy Team, supporting mainly international B2B customers to drive measurable results through digital activities in the areas of Marketing and Sales. My daily work included activities in the areas of Consulting, Project and Account Management, Business Development and Sales.

Avaus

Strategy Consultant

Avaus' mission is to make marketing personal by connecting customers to the things that really matter to them. As the Nordic leader in Data-Driven Marketing, Avaus helps B2B and B2C marketeers drive customer value and marketing effectiveness.

Junior Consultant

I worked as a trainee in the headquarters for low voltage motors and drives in the Process Industries and Drives division. The team I worked in was responsible for regional sales and business development in Asia, Africa and Australia.

As the main project, I conducted a market intelligence project for supporting regional sales teams. This included for example SWOT analyses, market research and technical product comparisons. Besides researching a lot on my own I also conducted interviews internally to collect the needed information. Additionally, I coordinated the update process of a technical product brochure and gathered the needed feedback from Marketing, Product Management and R&D departments. Other daily tasks during my time at Siemens included optimizing and updating Share Points and conducting sales analyses.

Siemens

Trainee, Regional Sales

During my internship I was involved in many different projects. For example, I assisted in the design and development of Brose's integrated process system in the context of quality and environmental management, with customer-specific requirements and related modifications in the intranet. Another task was to standardize work instructions and procedures and visualize process interactions with flow charts and diagrams. In addition, I prepared and updated presentations, templates, control plans and training documents. By being involved in various quality projects, I was also able to learn a lot about quality KPIs, statistical process control, quality insurance for suppliers, auditing, initial samplings, FMEA and field complaints in the automotive field.

Brose is the world’s fifth-largest family-owned automotive supplier. It develops and produces innovative mechatronics systems for vehicle doors and seats as well as electric motors. I worked in the department that is responsible for the quality of processes, systems and methods for the entire Brose group.

Brose

Intern, Quality Management

Siemens Healthcare is one of the world’s largest suppliers of medical infrastructure and is a leader in medical imaging, laboratory diagnostics, and clinical IT. The internship was divided into two parts and designed to meet the requirements of the mandatory technical internship of my university.

In the first four weeks I gained practical experience in different manufacturing processes. I was able to get hands-on experience by drilling, milling, turning, welding and soldering my own samples and products. The second part took place on the shopfloor and I learned a lot about the different steps of the X-ray production process.

Siemens Healthcare

Intern, Manufacturing Engineering

Dr. Schneider is an automotive supplier and an experienced development partner for the premium automobile industry.  It specializes in high quality automobile-related plastic products.

I completed this internship before starting my studies to gain insights into the fields of plant logistics, warehouse management and inventory management. The tasks were various and included everything from stocktaking and commissioning to audit preparations and documentations.

David Wunder