IESE Business School

Georgetown University McDonough School of Business

Squared Online

London Metropolitan University

Universidad del País Vasco/Euskal Herriko Unibertsitatea

Go To Market I Transformation I Managing Partner Horvent I Strategy I Digital I Start-up booster I C Level Executive I Senior Advisor I Board Member I Mentor

Aticco Ecosystem

Board Member

Aticco Living, a Spanish leading brand and operator that designs, leases, and manages coliving properties that appeal to today's renters. Aticco Living is part of the ecosystem of Aticco

Aticco Living

CEO and Cofounder

Accelerator, Startups, Internet, e-commerce, Marketing, Strategy, MVP and Technology

ĀticcoLab

Mentor

New generation SaaS/ Cloud-based to manage hotels, bookings and guests.

GuestPro.com

GuestPro | Nextgen Hoteltech

Partner

Conector Startup Accelerator

Strategy and Go To Market Mentor

Postgraduate Associate Professor in Service Management and Digital Transformation

Toulouse Business School - Barcelona

Associate Professor of Service Management and Digital Transformation

The Valley Digital Business School

Associate Professor

Barcelo Hotel Group

Board Member Digital Advisory Board

Startupbootcamp is a leading startup accelerator delivering unparalleled support, mentorship, and connections to world class startups building disruptive solutions with connected devices and the immense associated data these machines create. As a mentor, I provided input to select the startups and then act as a business development mentor to some of the startups.

https://www.startupbootcamp.org/mentors/david-uriarte/

Startupbootcamp

Service and entrepreneurial company focused on business creation, digital transformation and go to market strategy.

• Boosted strategy, digital tranformation, operations and go to market of a French real estate developer
• Accelerated business and corporate development of GuestPro, new generation SaaS for hotels leading solution
• Transformed B2B sales for Europastry, leading FMCG (800M€ Turnover) in collaboration with Making Science
• Amplified business proposition of emlak24, real estate marketplace platform based in Cologne for Turks outside Turkey
• Advised and raised capital for Linda (Ginger & Nuns), a new generation drinks company 
• Enhanced B2C Barceló (2B€ Turnover) data-driven approach, with a digital transformation project, including implementation of big data tools/ data lake (Azure), developing predictive AI models and CRM (Salesforce Service, Marketing, DMP and Social) for more than 1,000 employees of eCommerce, call centres, marketing, guest experience and hotels
• Supported TalentChef, a leading specialized food & beverage service company 
• Navigated 100M€ acquisition project for Avoris, a leading travel company 
• Facilitated the Advisory Digital Board of Barceló Hotel Group for three years
• Performed a transformation project for Body Help, an osteopathy chain, strategy definition and implementation
• Boosted Barceló customer-centric strategy with a digital transformation project with more than 5,000 employees involved, improving an average 3pp in review rates
• Identified and prioritized actions for a leader in travel and leisure in the response of sharing economy 
• Designed and developed the concept and business plan for a disruptive hotel chain 
• Implemented go to market strategy in Spain/Latam for an online reputation management company 
• Fully involved in the startup ecosystem

Horvent

World-leading management and advisory Ski and Outdoor Company with presence in more than 20 countries with interests in Grandvalira (Andorra), PasGrau, PGI, Shahdag (Azerbaijan), Palandoken & Konakli (Turkey), Gavarnie (France), Kok Zhailau/ Symbulak (Kazakhstan), Viva Patagonia (Argentina), Amirsoy (Uzbekistan), PGI Greenland, RocRoi and Alpify/Safe 365. 

Led, coordinated and implemented go to market strategy among the holding group and its subsidiaries.
• Led headquarters and local teams for achievement of company objectives
• Achieved P&L objectives in line with business plans and budgets
• Managed 3 hotels in Shahdag-Azerbaijan (5* and 4*, 250 Rooms)
• Developed go to market strategy for Alpify/Safe 365, first free mobile telecare application for seniors
• Created Wildthentic, outdoor activities company which brings adventure travel to the next level – Worldwide
• Headed merger Plan of Palandöken snd Konakli Ski Resorts – Erzurum, Turkey working In Partnership with McKinsey
• Delivered Organization and Optimization for Aramon Ski Domain in Partnership with PwC

http://www.pgimgmt.com/

Pas Grau International (PGI)

SVP Sales & Marketing

Developed, led and managed 50M€ business in Spain including strategy, planning, profit and loss account, operations, sales & marketing, administrative and business development.
• Implemented and ignited a new lodging category in Spain
• Established Group’s standards and adapted to the local market 
• Boosted business from 2 resorts / 200 apartments in 2009 to 21 resorts with more than 2.300 apartments and 700 hotel Rooms in 2012 becoming Spanish leader in our category
• Set up and implemented go to market strategy, organization, sales, administrative and operational processes with a team of more than 400 employees
• Achieved 40% of direct sales in 2011, a 60% increase from the previous year
• Accomplished P&L objectives in line with the business plan, becoming a net contributor to PVCP Group

http://www.groupepvcp.com/en

Groupe Pierre & Vacances - Center Parcs

Managing Director Spain

A pre-opening project of one of the new biggest resorts in Europe, with 4 hotels, one convention centre, including more than 1,500 hotel rooms and more than 100M€ investment.
• Created launch Plan, operation design, and resort opening. Team leadership
• Planned marketing and sales, segmentation, and commercial tools development 
• Most profitable hotel in Barceló in its first year of operation

Barcelo Hotels & Resorts

Associate Director of Andalusian Operations (Punta Umbria pre-opening project)

Planned group 2B€ sales and marketing and performed strategic and go to market projects
• Defined sales and commercial objectives, budgeting control and improved commercial processes
• Implemented go to market strategy, analyzed client needs, performed brand segmentation, positioned brand. Defined hotel portfolio and product/service standards. Executed implementation plans of more than 200M€
• Redesigned commercial strategy and organization. Performed diagnosis, identified opportunities for improvement, executed implementation plans
• Implemented and led Barceló’s CRM

Director of Commercial Planning and Projects

In charge of operations for nine hotels of 3*, 4* and 5* of Barceló in the Balearic Islands.
• Led 700 employees, managed operations for more than 100M€ revenue and 3,500 rooms 
• Succeeded integration of Hotel Formentor to the hotel chain  
• Improved hotels positioning focusing on adding value to customer segments 
• Defined and implemented go to market strategy for the whole region and every hotel
• Executed multiple profitable projects implementing solutions to increase revenues or cost reduction. Increased GOP of 20% and 1pp satisfaction compared with the previous year

Operations Director

Support to the CEO in strategic and operational matters. 
• Developed the group strategic plan, improved projects (Operations, commercial, marketing…) and analyzed acquisitions 
• Coordinated European hotels budget with a revenue of more than 300 M€
• Succeeded In 100M€ per year corporate purchasing with an average yearly cost reduction of 3,5%
• Led and implemented hundreds of process transformations, standardized and implemented best practices in ten different hotel departments covering more than 60 hotels achieving an annual cost reduction of 2% and satisfaction increase of 1,2pp

Associate Director to Chief Excecutive Officer (CEO)

Implementation of improvement and profitability projects, sales operations of 2,000 sales routes, salesforce redesign, commercial performance analysis, coordination of sales and marketing budget and budget control. 
• Led ten sales analysts (four direct reports and six functional reports) 
• Executed post-merger integrations, rationalization of sales network and implemented control processes achieving savings of 20% in distribution costs 
• Coordinated sales and marketing budget: 500 M€ sales, 200 M€ operative costs and more than 3.000 people and 90 branches. Executed monthly budget control, deviation analysis and proposed corrective measures

Bakery Donuts Iberia

Sales and Marketing Operations Director

Defined and implemented business strategies for several clients in various industries. Project module responsible, supervised junior consultants and worked together with client teams of several levels including Managing Directors and CEOs.
• Developed a strategic plan of major distribution group (8B€ Sales in Spain), analyzed competitive environment, defined objectives for the medium and long term and proposed main actions to achieve these goals 
• Advised post-merger integration (PMI) of a major distribution/ retailing group
• Redesigned and implemented European commercial strategy for a major entertainment company. Performed diagnosis, identified opportunities for improvement and proposed action and implementation plans
• Boosted go to market strategy in a medium-sized savings bank involving the creation of new segmentation models for high-income clients and corporations and develop action and implementation plans
• Executed and implemented the business plan for a European lottery portal
• Developed the Internet B2C non-financial services strategy of a major European bank. This included the strategy definition, search of new opportunities, evaluation and quantification of new initiatives

The Boston Consulting Group

Strategy Consultant

Developed a new incentive plan for Spanish sales force (350 people)

SmithKline Beecham

Summer Internship in the Marketing Department

Consultant for projects related to innovation and transfer of know-how and development of prospect clients. 
• Coordinated World Bank, EBRD and EC financed project: "Institutional Development of MBB Bank, Twinning program." (Russia) It included the transfer of know-how and refinement of procedures from BBVA to MBB
• Organized 16 three-day seminars regarding innovation, communication and new technologies in several Spanish universities on behalf of Iberdrola. 2,500 participants and 300 speakers attended
• Supported European Commission financed project "Training Program for Electricity Utility Personnel" (Ukraine)

David Uriarte