Emmanuel College

Southport Masters Commission

Head of Acquisition at vast:visibility

Upvio is a revolutionary healthcare technology company that builds software designed to empower medical, health and wellness professionals to tech-enable and adopt groundbreaking tech-tools that redefine hybrid, virtual and remote care.

Upvio

Head of Growth

Driving a 50% increase in inbound enquiries for this leading PropTech company. A key member of the leadership team shaping direction and strategy for the business. Working closely with co-founders, sales and development teams to stabilise churn and improve the sales pipeline from contact through to MQLs & SQLs.
Key Achievements:
• 50%+ increase in inbound SQLs using digital channels.
• Maintaining efficiency of spend with an industry leading LTV/CAC ratio.
• Build out multi-channel funnels and touch points to nurture MQLs.

Street Group

Head Of Marketing

Oversight of all acquisition channels for a number of White Label Brands, including: 
• Strategy & Budget Planning
• Reporting to Board & Weekly KPI Trade Meetings
• Paid Search Management and Optimisation
• Social Media Outreach
• Content Creation and Strategy 
• SEO Technical Improvements

vast:visibility

Head of Acquisition

Responsible for the management of PPC operations for a number of White Label Brands within the motor insurance industry.

Marketing Manager

Paid Search & Digital Marketing Executive

Pontins Holidays owns 6 holiday parks throughout the UK attracting over 30,000 families a year. I am a key member of the Web/Marketing Team of 2 that handles over £5mil in online revenue with over 1.5mil unique visitors to the site annually. Email campaigns to an active database of 200k, and print marketing to 150k. Working closely with both affiliates and agencies to produce the best results for the least possible cost.

Key Achievements:
Developed and implemented a successful email marketing strategy for new customers. 
Produced 15+ marketing campaign packages a year, involving: 
Print Material, Web Landing Page, PPC/Affiliate/Email/Social Campaigns
Increased social marketing by 1000x over two years
Increased ad Relevance and Placement in Google PPC

Pontin's

Senior Marketing Executive

Mason Community Center is fitness and leisure facility for the 30,000 residents of the city. As the assistant aquatics manager I was responsible for staff schedules and training, health and safety, and maintenance while overseeing 40+ staff.

Key Achievements:
Created a new rota system and successfully implemented the use of the system, streamlining the rota while decreasing scheduling convicts limiting staff ‘no-shows’
Developed and launched a running club with 20+ members training for various goals.
Produced print material and newsletters for members of the community center.

City of Mason, Ohio

Assistant Aquatics Manager

Responsible for the Aquatics Department in the absence of the Department Head. Scheduled part time staff as well as organised training for staff. Responsible for checking payroll and time sheets and ensuring prompt and accurate customer relations.

David Traxler