David Spencer

David Spencer is the Founder and Co-CEO of Talent Resources Sports, a full-service agency specializing in sports marketing and brand partnerships. With over 16 years of experience in the industry, Spencer has established himself as an influential figure, connecting top-tier talent with brands through innovative marketing strategies and experiential events.13

Background and Education

Spencer holds an MBA from NYU Stern School of Business and has a background in finance and entertainment. He initially worked with illusionist David Blaine, where he gained experience in content production and event planning, eventually leading to significant opportunities within the sports marketing realm.13 His educational foundation in banking and corporate finance has been instrumental in shaping his approach to marketing and brand strategy.

Career Highlights

In 2009, Spencer co-founded Talent Resources Sports with Michael Heller, aiming to bridge the gap between athletes and brands. The agency is known for creating high-profile events around major sporting occasions, such as the Super Bowl, often featuring celebrity guests and A-list athletes. These events are designed to provide brands with targeted marketing opportunities that rival traditional advertising campaigns.23

Spencer emphasizes the importance of authenticity in partnerships, striving to deliver unbiased solutions that benefit both talent and brands. His work has included notable campaigns involving major sports figures and brands, adapting strategies to meet the evolving market conditions, especially during challenges like the COVID-19 pandemic.34

Current Role

As Co-CEO, Spencer continues to lead Talent Resources Sports, focusing on expanding its reach across various industries while maintaining a commitment to innovative marketing practices. His leadership is characterized by a blend of strategic insight and creative execution, making him a key player in the sports marketing landscape.12