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David Selikow
Co-Founder / Creative Director at DENT
Professional Background
David Selikow is a highly accomplished creative director with more than two decades of robust experience in the advertising industry. He excels in both guiding and executing integrated campaigns that cater to a wide array of clients, ranging from major global brands to small local businesses. David's expertise spans multiple categories and media channels, including print, broadcast, web, social media, mobile, point of sale, and experiential marketing. His strategic perspective combined with a hands-on approach has positioned him as a leader in the field, where he not only drives creative vision but also mentors and nurtures talent within his teams.
Throughout his career, David has worked with some of the best in the industry, holding prominent positions at distinguished agencies such as DENT, ATTIK, Dentsu, and McCann Erickson. His diverse portfolio reflects a commitment to excellence and a passion for creativity, as evidenced by the various notable campaigns he has spearheaded.
Education and Achievements
David Selikow's formal education began at the prestigious University of the Witwatersrand, where he studied commerce. This academic foundation laid the groundwork for his ability to understand business dynamics and consumer behavior, essential traits for a successful creative director.
Over the years, his creative prowess has been recognized on some of the world’s biggest stages, culminating in accolades from esteemed organizations such as D&AD, Cannes Lions, The Clios, the London Advertising Awards, New York Festivals, and the Art Directors Club. Each recognition stands as a testament to his ability to produce exceptional work that resonates with audiences and drives brand success.
Career Journey
David's career began as a copywriter, where he honed his skills at The Jupiter Drawing Room and network BBDO. His early experiences as a senior copywriter increasingly motivated him to pursue creative leadership roles. His journey included significant tenures as a creative director and executive creative director at leading advertising agencies.
- Co-Founder / Creative Director at DENT Agency: David co-founded DENT Agency, where he leads the creative direction and contributes to the overall vision of the agency. His role allows him to shape strategic campaigns that create engaging narratives for clients.
- Creative Director at ATTIK: At ATTIK, David further developed his creative leadership skills, managing a team of talented professionals and helping clients achieve impactful and memorable advertising solutions.
- Creative Director at Dentsu: David’s journey at Dentsu involved leveraging integrated marketing strategies to deliver powerful campaign messages, strengthening brand positions in competitive markets.
- Associate Creative Director at Cheil Worldwide Inc.: During his tenure at Cheil Worldwide, he played a crucial role in overseeing creative projects that elevate brand experiences.
- Executive Creative Director at McCann Erickson: At McCann Erickson, he took charge of high-stakes campaigns, directing teams to push creative boundaries and achieve client objectives.
- Creative Director / Copywriter at Ogilvy & Mather: Here, David effectively bridged the gap between creative concepts and client goals, crafting narratives that resonate and engage.
- Creative Group Head at The Jupiter Drawing Room: Early in his career, David gained invaluable experience, leading creative projects and ensuring high standards in messaging and execution.
Notable Projects and Achievements
David has a knack for identifying trends and understanding market dynamics, which has played a crucial role in the success of his projects. His dedication to mentorship and collaboration fosters an environment where creativity flourishes, resulting in exceptional output that continuously pushes the limits of traditional advertising.
In addition to his numerous industry accolades, David’s vision and strategic thinking have been instrumental in creating integrated campaigns that not only satisfy clients but also resonate with consumers. His approach emphasizes building strong relationships with clients, ensuring that their visions and needs are at the forefront of every project.
As part of his commitment to the advertising community, David is also an advocate for fostering talent and sharing knowledge. He actively seeks opportunities to mentor budding creatives, encouraging innovation and excellence in the next generation of advertising professionals.
In his day-to-day work, David's professional goals remain consistent: to collaborate with excellent people and produce outstanding work that reflects the passion for creativity he holds dearly. His enthusiasm for advertising, coupled with his vast experience, makes him a prominent figure in an ever-evolving industry.
Conclusion
In summary, David Selikow's 20+ years of experience as a creative director showcases a career built on innovation, leadership, and exemplary collaboration. His ability to create integrated campaigns across diverse media channels speaks to his versatility and deep understanding of modern advertising. With a firm belief in the power of teamwork, David continues to inspire, push boundaries, and contribute to the success of brands on both a global and local scale.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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