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David Sanderson
Director of AdSmart Local & Development at Sky
David Sanderson is a seasoned media professional currently serving as the Director of AdSmart and Regional Sales at Sky Media UK.1 Here's an overview of his career and experience:
Current Role
David Sanderson has been with Sky for over a decade, holding leadership positions in their AdSmart division:
- Since March 2020, he has been the Director of AdSmart Local & Development at Sky.1
- Previously, from February 2013 to March 2020, he served as AdSmart Head of Local & Development.1
Career History
Sanderson has an extensive background in media and advertising:
- He spent 8 years at Carlton Television, where he built and managed the commercial affairs of 20 digital TV channels.1
- As CEO of Gaming Insight PLC from 2000 to 2003, he raised £20 million to launch the world's first interactive TV racing channel.1
- He founded Emergent Media Partnerships in 2003, providing media corporate finance and project management services.1
- From 2009 to 2012, he was the Business Development Director at The Energy Conservation Group, focusing on renewable energy solutions.1
Education
David Sanderson holds a BSc Hons in Geography from University College London (UCL), which he completed between 1981 and 1984.1
Expertise and Achievements
In his current role at Sky, Sanderson leads a team of media professionals delivering innovative advertising solutions. He has been instrumental in developing AdSmart, Sky's targeted TV advertising platform, which allows businesses of all sizes to benefit from TV advertising.2 Under his leadership, AdSmart has helped thousands of businesses access TV advertising for the first time.2
Sanderson is also involved in Sky's sustainability initiatives. He plays a key role in the Sky Zero Footprint Fund, which aims to help brands promote sustainable products and behaviors through advertising.3
