David Roger

David Roger is an entrepreneur and business executive currently serving as the Cofounder & CEO of Something New, a position he has held since November 2023.1 Here are some key details about his background and career:

Professional Experience

Current Role: David is the Cofounder & CEO of Something New, a company he started in November 2023.1

Previous Ventures:

• He was the Cofounder & CEO of Felix Gray, an eyewear company he led for 9 years and 1 month (January 2015 - January 2024).1 Felix Gray pioneered the Blue Light glasses space and became a leader in that category.3
• David currently serves as an Advisor to Felix Gray (since October 2023), providing guidance on brand strategy, acquisition, storytelling, and product development.1

Background and Education

• David graduated from Cornell University with a Bachelor of Science in Industrial and Labor Relations (2009-2013).1
• After graduation, he joined Venture for America, a fellowship program focused on startups and entrepreneurship.13
• As part of Venture for America, David worked for Tony Hsieh's Downtown Project in Las Vegas.13

Entrepreneurial Journey

• David co-founded Felix Gray in 2015, starting with non-prescription glasses for people with contacts or 20/20 vision.2
• The company initially faced skepticism from investors but persevered, launching through an Indiegogo campaign.2
• Felix Gray didn't raise its first seed round until a year after launch, in March 2017, once they had gained traction.2

Leadership Philosophy

David has shared insights on leadership and management:

• He believes in the importance of starting with a high-quality, proprietary product.2
• As a leader, he has experience managing teams remotely.4

David Roger's entrepreneurial journey showcases his ability to identify market opportunities, persevere through challenges, and build successful companies in the e-commerce and eyewear industries.