David Robustelli

David Robustelli is the founder and creative director of Beyond.Studio, an Amsterdam-based tech studio specializing in creating innovative digital experiences for fashion and luxury brands.12

Professional Background

Robustelli's expertise lies in developing immersive technologies and spatial computing solutions for the fashion industry.2 Beyond.Studio, under his leadership, focuses on creating AR (Augmented Reality), 3D, and Web3 solutions for fashion brands.1 The company works with high-profile clients such as Burberry, Tommy Jeans, Valentino, Vogue, Adidas, Louis Vuitton, and Dior.1

Notable Projects

Phygital Fashion:: Recently, Robustelli led Beyond.Studio in launching a capsule collection of "phygital" hoodies, which combine physical and digital elements. These hoodies feature NFC chips and QR codes that unlock virtual experiences through Snapchat Lens.1

Asos Collaboration:: Beyond.Studio collaborated with Asos on a pop-up shop in London, where customers could try on and purchase both physical and digital clothes. The project included a virtual catwalk accessible via mobile phones.1

Vision and Approach

Robustelli is passionate about reshaping the future of digital experiences in the fashion and luxury sectors.2 He emphasizes the use of digital design, augmented reality, and immersive technologies to create innovative fashion solutions.1 His approach includes:

1. Utilizing fashion design software and 3D avatars to optimize designs without physical waste.1
2. Incorporating AR and virtual try-on (VTO) technologies into fashion products.1
3. Creating immersive marketing materials using 3D motion tracking.1

David Robustelli is recognized as a thought leader in the intersection of technology and fashion, often speaking at industry events and sharing insights on digital fashion trends.3