David Porter

David Porter is a seasoned executive in the retail sector, currently recognized for his role as Corporate Vice President of Microsoft Store at Microsoft, a position he held from February 2009 until July 2023. In this capacity, he oversaw the strategy and development of Microsoft's direct-to-consumer retail channels, which included physical stores in several countries and various online platforms such as MicrosoftStore.com and the Xbox Store. His leadership was pivotal in creating a comprehensive retail experience aimed at enhancing customer engagement with Microsoft products and services.12

Professional Background

Before joining Microsoft, Porter had a notable career at DreamWorks Animation, where he served as the Head of Worldwide Product Distribution. His responsibilities included managing home video business operations and developing new business models for consumer products.2 Prior to that, he spent over 25 years at Wal-Mart Stores Inc., culminating in his role as Vice President and General Merchandise Manager of Entertainment. Here, he was influential in shaping merchandise strategies and digital initiatives across the company.12

Education

Porter holds a degree from East Central University, where he studied from 1983 to 1987.2

Recent Developments

In June 2020, under Porter's leadership, Microsoft announced a strategic shift in its retail operations, which included the closure of physical store locations due to changing consumer behavior towards online shopping. The focus transitioned to enhancing digital storefronts and providing remote support to customers.3 Following his tenure at Microsoft, Porter founded Team 168 in January 2023, where he continues to leverage his extensive experience to assist clients in achieving their long-term objectives.24

Summary

David Porter is recognized for his extensive experience in retail management and corporate strategy, contributing significantly to Microsoft's retail evolution and customer engagement initiatives during his tenure.